As the digital age constantly brings changes, marketing is always evolving. Therefore, businesses must successfully adapt to the fast-paced digital environment to achieve results.
Companies should actively seek to create their own data-driven digital marketing strategy frameworks to meet the demand for them to be online and tailor customer experiences. This data-driven methodology can assist you in developing more dependable plans that ensure long-lasting results and provide insights into how to service customers better online.
Let’s dive deep into what it is and some expert tips to boost your game.
What is data-driven marketing?
The idea behind data-driven digital marketing is that businesses can foresee their customers’ requirements, wants, and potential behaviors using data from existing customers. You can predict changes in how users interact with your pages or websites using predictive analytics, for instance, and even keep up with your competitors.
Businesses and marketers have endorsed this systematic approach for a long time. For example, Forbes reports that 66% of marketing executives think their client acquisition rate increased due to this tactic.
Like other marketing tactics, a data-driven strategy still faces many trials and errors. Utilizing the power of data and developing frameworks that work to generate effective ads also requires much time.
Here are some hand-selected tips to assist you in taking your first or even next step into data-driven marketing.
Tips for Better Data-driven Marketing
Use the Right Data
Always gain insights about your rivals. You need to be aware of your competitor’s performance and your own. Since they are probably aiming for the same customers as you are, your direct competitors make a solid standard for digital executions.
Think about your competitors’ campaigns that have caught your attention. This is not intended for you to copy, but rather to help you better understand what might work and how to make that tactic work in your favor.
Personalize Customer Experience
Businesses can best capture their customers’ attention by customizing content and online interactions based on people’s demographics, purchasing histories, online behaviors, and other data about them.
The catch is that you must look at third-party and first-party sources while collecting data. You can then determine your audiences’ identities, needs, and most effective messages based on the results of this study. With that information at your disposal, you can later ensure that your marketing and company tactics are precise and will yield the optimum results.
Achieve Cross-Channel Marketing Coordination
Identity resolution is a popular method for implementing an omnichannel approach to data-driven marketing. The technique aims to coordinate marketing across channels by leveraging each customer’s traits, interests, and technological footprint.
Here are three steps for automating an omnichannel marketing campaign:
Step 1: Establish the data sources, which may come from the traditional press, social media, paid search, influencer marketing, mobile apps and alerts, TV, radio, and other media. Also, consider how your target audience uses each source.
Step 2: To enable marketers to verify that data is correctly categorized and displayed, establish modeling and attribution. High-quality data must be easily accessible for marketers to make wise decisions regarding campaigns and customer expectations.
Step 3: Apply ongoing data checks and validation to ensure the accuracy and dependability of the constantly changing data to improve the data quality.
Digital Maturity is Crucial
A modern business strategy is built on digital maturity. You must start with the fundamentals, like tools, to reach a high level of digital maturity. You can start by looking for the digital marketing tools you’ll require, learning them, and mastering them.
For marketing purposes, you can start by transferring your offline data, such as addresses, phone numbers, and in-store transactions, to internet platforms. Then, assign values to unknowns, anticipate future roadblocks, and decide how to minimize and avoid risks using data-based methods. Additionally, use visualization tools to make complex data and analytical outcomes simpler.
Outsource the Complicated Task to Someone
Let the field experts assist you if you want data to be in the driver’s seat of your company but need more understanding of turning the data into insights. Get assistance from experts to prevent deep-end analysis paralysis for you and your team.
Freestart Digital can help you get the required results with top-notch digital marketing solutions.