The most effective long-term strategy for growing a website or blog is to increase organic traffic. Search engine optimisation (SEO) can provide much better returns than paid advertising, guest blogging, and almost any other online marketing tactic, although it may take some time. Learning how to increase organic traffic has no shortcuts.
To gain more traffic from search engines, you need to understand how they work and develop a strategy. Starting with planning the type of content to publish and tracking the performance of your posts is an excellent way to begin. However, neglecting other lesser-known methods is not advisable.
You may already have familiarity with the People Also Ask sections in Google’s search results. These answer boxes appear below the first result and contain questions related to the initial query. Each question features a concise answer extracted from a website, along with a link to that page.
Approximately 43% of all searches include the appearance of People Also Ask sections. The engagement numbers for these question-and-answer sections show significant variation. In certain cases, as few as 3% of users interact with the People Also Ask section, while for other searches, that number increases to 13%. Out of these interactions, approximately 40% lead to clicks.
2. Bridge your keyword gap
The concept of a keyword gap is simple. It consists of the keywords that your competitors are targeting, but you are not. By excluding branded keywords, you can generate a list of potential topics that users are searching for but are not finding content from your website.
Closing this gap not only increases traffic to your website but also enhances your competitiveness. Additionally, researching this gap will assist you in identifying content ideas that you might overlook otherwise.
This can be done with a keyword research tool.
3. Update the outdated content
When analysing keywords, the majority of people choose either high-volume searches or middle-ground options. In other words, they select keywords that generate a considerable amount of traffic (hundreds of searches per month) while having moderate competition.
Depending on your domain authority and backlinks, ranking for moderately competitive searches with well-structured articles can be relatively straightforward.
Well-structured and well-researched content should make it easy to rank for low-competition keywords.
5. Think about updating post titles and description tags
If you write posts targeting specific keywords, it is logical to monitor their performance. One of the crucial indicators of a post’s performance is the number of clicks it receives on the search engine results pages (SERPs).
As you may be aware, the top results in the SERPs attract the highest number of clicks, with 75% of all clicks going to the first three results.
A great content strategy will yield results and generate recurring organic traffic, meaning you will build an engaged audience. Get in touch with Freestart Digital and our expert team will optimise your website to make sure that your website is found.