Using Google to find quick and easy answers has become the norm. When you type a question into the search field, find a satisfactory answer, and close the tab, you usually move on without exploring the fifth page of search results.

Most people rarely go beyond the first few pages, making it crucial to work on a Search Engine Optimisation (SEO) strategy if you aim to be relevant and visible to your target readers. To achieve organic traffic and long-term benefits, consider utilizing blogging to boost your SEO efforts.

Blogging positively impacts SEO since it contributes significantly to several crucial ranking factors. Regularly updating your blog with high-quality posts relevant to your audience can significantly enhance your overall website’s performance in search engines. A blog provides an effective way to establish connections and initiate a lasting relationship with the people you aim to reach.

A quality blog can significantly accelerate your growth and propel you to the first page of Google search results. Here are the five main benefits of having a blog on your website:

1. Covering Related Keywords by Answering Questions

Without a blog, you may miss out on opportunities to answer the millions of questions people ask Google daily. By identifying what your target readers want to know and providing high-quality responses in blog posts, you can establish authority, increase visibility, and generate more leads by incorporating essential keywords.

2. Increasing Readers’ Dwell Time

A blog optimised for search engines and aligned with readers’ search intent is likely to keep them engaged for longer. Monitor metrics like ‘Time on Page’ or ‘Dwell Time’ to gauge visitor engagement. As this time increases, Google recognizes your content as valuable since visitors spend more time on your site. Additionally, pay attention to the average time on the page and average session duration. SEO researchers have discovered that long-form blog posts generally outperform shorter ones.

3. Leveraging Long-Tail Keywords

Blogs offer more space to incorporate long-tail keywords, which are crucial for achieving higher rankings. These keywords are specific and align better with your readers’ search intent.

In the realm of SEO, competition is fierce. For most brands, the wisest approach is to actively search for longer, more specific keywords that people are seeking and are relevant to their business. The goal is to strive for high rankings with these keywords, known as long-tail keywords, as they hold immense importance in any effective SEO strategy.

4. Acquiring Quality Backlinks

Publishing high-quality content on your blog enhances Google’s perception of your site’s credibility. This, in turn, increases the likelihood of obtaining quality backlinks from other websites, elevating your overall ranking.

5. Enhancing Internal Linking

Blog posts provide an excellent opportunity to improve your website’s architecture by adding internal links. Internal linking facilitates easier navigation for visitors and search engines.

To achieve higher rankings with on-page SEO, blogging is the recommended path. Quality blog posts not only help you acquire backlinks and improve dwell time but also offer a reliable means to connect with your audience, establish credibility in your niche, and build trust within a community that will enthusiastically patronise your products or services.

Connect with your audience through SEO blogging!

When your audience reads a post they love, they are more likely to share it, driving more traffic to it and returning to your website for more content. They may even sign up for your email list. Generating substantial traffic will let Google know that people appreciate your website, elevating your authority level in their algorithm.


There is no doubt that blogging serves as an excellent SEO tool. Publishing high-quality targeted posts regularly offers numerous benefits that extend beyond SEO.

In terms of SEO, blogging can enhance your visibility in search engines by expanding your keyword research. It also aids in link-building and mentions, which are factors that can positively impact your organic rankings.

Do you need a better-performing SEO blog? Contact Freestart Digital and let us help.