A visually appealing website alone holds little value. Likewise, a website that prioritises practicality over visual impact only attracts a few users. Therefore, what you require is a website design that integrates a harmonious blend of aesthetics and usability.
To construct an impactful website, you must first immerse yourself in the psyche of internet users. Once you grasp the users’ expectations upon visiting a website, you can commence the design process to provide visitors with what they seek. Below, we present some key points that you should bear in mind before embarking on the design of a business website.
A good website avoids confusing visitors regarding navigation and clickable elements. Therefore, when designing a website, prioritise the user’s perspective. The positioning of buttons, labels, images, text fields, and other details should be done in a manner that prevents them from standing out conspicuously.
Try positioning your call-to-action (CTA) within the user’s line of sight.
4. Keep the design elegant and minimal
An extravagant website design, no matter how visually appealing it appears, can deter potential customers. Aim to maintain simplicity and minimalism in your design approach. Utilise white space and soothing colors whenever possible. Moreover, when presenting textual content, avoid lengthy paragraphs on a webpage. Instead, use bullets, varied font styles, formatting, and other techniques to make the content engaging and easy to locate.
5. Customer needs should be in focus
Running a business involves selling goods and services to customers. The finest small business websites are constructed in a manner that instills a sense of welcome for users upon visiting. In this regard, leveraging your website’s “About Us” section to emphasise your customers’ demands and needs can play a crucial role in attracting more visitors.
6. Think about SEO
SEO determines the success or failure of any website. Regardless of the quality of your website’s design, if it fails to achieve a high rank in search results, it becomes futile. However, this does not imply that you should disregard it completely. Engage a reputable SEO agency to optimise your website, ensuring favorable search result rankings and increased traffic.
7. Information availability is crucial
Striking the right balance between appearance and functionality is the key to designing a website. When you invest financial, mental, and physical efforts in building a website for your business, you strive for the best of all worlds. After all, a website represents your entire business portfolio, and you aim to create a great impression on your customers.
Contact Freestart Digital to create a fully responsive, SEO-orientated website that exceeds your business and your customer’s expectations.